Thursday, May 26, 2011
Memorial Day weekend is here and it is time to kick off the BBQ season. Open up the swimming pool, get out the lawn darts and crank up the music.
Take advantage of our 20% off Memorial Day sale and stock up for your summer art and craft shows.
Use coupon code: BBQ to receive this discount on all single decals and decal sheets.
Be sure to enjoy time with your family and friends and be safe. If anyone has any recipes or grilling techniques they would like to share, we are all ears. I am lucky enough to be a judge rib cook off on Monday. MMMMMMM
Friday, May 20, 2011
Tanya Veit of AAEGlass.com brought her "Extreme Fusing Workshop" to Ed Hoy's just outside of Chicago. Ed Hoy's glass studio has everything, and by everything I mean EVERYTHING! Ed Hoy's is a 75,000 square foot heaven for any glass lover. Tanya was able to hand pick a ton of glass for her upcoming projects which she is ecstatic about. I'm sure you will be seeing pictures on the blog. If you are ever in the Chicago land area you must visit Ed Hoy's.
Here is a list of Tanya's upcoming classes.
Wednesday, May 18, 2011
My name is Mark Veit and I wanted to share some information that may help you with the business side of your dichroic glass jewelry making. For most artists, there are 2 sides to making dichroic glass jewelry; the art of making a piece (which is what they live for) and the business side of selling the beautiful finished piece (not nearly as fun as making the jewelry). If you have purchased from AAEGlass.com chances are we have had communication. I want to extend an offer to help you with the business side of your passion.
I have received many inquiries about how best to sell dichroic glass jewelry. After asking several artists what their current approach is, I think I may have some tips that will help you consolidate your marketing plan, reduce your marketing budget and sell more dichroic glass jewelry.
We all know that making the jewelry pieces is the fun part. But how do you sell them after they are completed to make money and produce more pieces, so on and so forth? I found that many artists have full time jobs and only make jewelry in their spare time. They may enroll in a weekend art or craft show, or sell on jewelry related websites such as Etsy or Artfire. Some artists sell on Ebay and some sell door to door. All of these outlets are great and can be profitable but whether you are a full or part time jewelry artist you need to be involved with social media. How do you let people know where to find your jewelry? How do you make yourself visible to the purchasing public? How do people learn about the artist on a personal level which in turn raises the probability of making a sale?
The easiest and cheapest way to get exposure and become "known" is SOCIAL MEDIA MARKETING. Social media marketing is the most affordable (mostly FREE) and easiest way to reach thousands of people with the click of the button. If you want to grow your business, you have no choice but to get highly involved in social media. Social media is here to stay. We are only in the beginning stages and it is only going to get bigger. If you are reading this blog or if you found this blog on facebook or twitter, you are already using social media marketing. Don't sit on the sidelines anymore. BECOME VISIBLE.
If you want to get started and expand your knowledge of social media, the only choice is to dive in. The only expense you will incur is your time. You need to devote at least 1 hour per day to whatever medium you choose. I would suggest starting with a facebook account. It is free to sign up and the security settings allow you to choose how "exposed" you want to be. I would be willing to bet most people reading this blog already have a facebook account. But have you kept up with it? Have you added friends lately? Have you added new pictures of your jewelry, your vacation or your pet? Have you joined any dichroic glass jewelry groups? How many of your friends are potential customers? Facebook is a perfect opportunity to put your face on your product. What I mean by that is you can meet thousands of people without ever shaking their hand. You can share your hobbies, what you do in your spare time and most importantly, pictures of your finished pieces. You can explain your thoughts behind each piece and grab the attention of potential buyers by communicating in seconds. Once you set up your facebook page, or get back into updating it, you can get more work done in less time.
This is just one avenue of social media marketing and there are several others that I will get into in the future. In my opinion, facebook is the best place to start. It is a site where you can mix business and pleasure and contrary to the old saying, this can be a great thing when it comes to social media.
If you have any questions about facebook or social marketing in general, please leave a comment on this blog. If you have the question, chances are one of the hundreds of people who read this blog everyday have the same question. Post your question directly under this blog and I promise to answer as fast as I can. I am by no means claiming to be an expert on this subject, but I do have years of experience in social marketing and have seen radical changes and trends in a short amount of time.
Feel free to share this blog with anyone interested in learning about social media marketing. This can apply to any business out there. I look forward to blogging with you.
Have a great day!
Monday, May 9, 2011
18" SILVER SNAKE CHAIN
These hard to find silver plated snake chains go great with dichroic glass jewelry pendants. 18" is our most popular length.
As an added bonus to our blog and facebook followers, we are including these snake chains in the Mother's Day sale that ends tonight. Use coupon code: 15MOM to receive 15% off your order and FREE SHIPPING on qualified orders.
Saturday, May 7, 2011
In honor of all you great mothers out there, AAEGlass.com wants to extend a 15% discount to you for mothers day. Use coupon code 15MOM to receive 15% all of your, in stock, silver settings. We just received a new shipment and have plenty of inventory. Don't forget FREE SHIPPING on qualified orders.
Be sure to relax this weekend and reflect on the great work you do and have done with raising your families.
Wednesday, May 4, 2011
I wanted to share some work from a student named Ed. Ed took my workshop at Firebug Studios in Venice, Florida. I am really impressed with the painting and detail on these pieces. Ed really put some thought into this and adapted the painting technique perfectly. He even combined some glass fusing decals in with the paint.
This is just one of the many techniques you will learning my two day "Extreme Glass Fusing" workshop.
Thanks for sharing Ed and let me know if I can be of any assistance in the future.
Here is a list of the workshop classes coming up. There are only a few seats at each location available, so be sure to book yours today!
Calla lilies and Fairy Princess high fire glass fusing decals are here. These are 2 of our more popular decals. These multicolored glass fusing decals are a great way to finish off your dichroic glass pendant. High fire firing instructions are available at aaeglass.com.
Have a great day
Tuesday, May 3, 2011
St. Augustine and D & L ART GLASS were more than accommodating hosts last weekend. First off, St. Augustine is a fantastic vacation spot with so much to experience. I highly recommend this city. Secondly, Linda has a great studio for all of your glass working needs. Be sure to visit her studio when you are in the area, it will be well worth it.
The next opening for my Extreme Glass Fusing Workshop is in Ft. Lauderdale Florida at Art Glass Connection on June 4th and 5th. Joanna Vitale has been working diligently to make sure everything is ready for June. I held a workshop here back in March and it was a huge success. We have tweaked a few aspects and we are confident this workshop will be even better. There are only 4 spots open for June. This is my last scheduled workshop in Florida until the end of the year. Please give Joanna a call at the number below to reserve your seat today. I look forward to meeting you.
June 4th & 5th
Art Glass Connection
9500 Griffin Road
Ft. Lauderdale, FL 33328-3416
Sunday, May 1, 2011
PHUSED BY PHYLLIS
Phyllis Berger Haines has been fusing glass for over 8 years. I have enjoyed talking and sharing information with Phyllis for a couple years now. I finally got to meet her, in person, at my "Extreme Glass Fusing Workshop." The link to her shop is above. She has a great range of glass art and jewelry. The 2 pieces pictured above were started at the workshop and perfected in her studio. Phyllis has an uncanny thirst for fused glass knowledge.
It is students like Phyllis that make teaching these workshops fulfilling. She isn't afraid to try new techniques and she won't quit until she nails it.
Great work Phyllis.
There are still a few new glass fusing decal images available at AAEGlass.com. We are always coming up with new glass fusing decal designs, as well as other products that have proven to be beneficial. If you have any jewelry pieces you would like to share, email me a picture at firstname.lastname@example.org.
Have a great day!